Corporate strategy must include creative culture

Feb 12, 2015The Editorial Staff

In advancing a corporate strategy, nothing fosters better in innovation than adopting a creative corporate culture.

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A company that creates together stays together. That’s the definition of creative corporate strategy. Nothing fosters red hot innovation than a creative company culture.

Here, we’ll discuss the top ways entrepreneurs could create that culture and truly shake things up. By actually gaining the best talent and then creating an inspired atmosphere, you stand the best chance of taking your company to even greater heights.

Create a home away from home

Remember the old corporate offices that segregated workers in antisocial and uninspiring cubicles? This, thankfully, is a thing of the past for companies that want to be true innovators. The atmosphere is of supreme importance. A cozy space that has an at-home-like feel has actually proven quite effective when driving that creative corporate strategy energy home.

An open space that has an airy feel with well-ventilated air and a great vibe is the key. Polls taken in several companies have shown that a well-equipped kitchen is a plus when fostering the creative atmosphere. Comfort is the crux of the creative corporate strategy that allows creative ideas to flow in a company. It’s a psychological trick that works.

A company that creates together stays together.

Make work hours conducive to creativity

For the smart company owner, they know that creativity with this kind of corporate strategy is an individual thing. People don’t just come up with innovative ideas between normal business hours. Some can’t even think creatively unless it’s during lunch or at the gym on the treadmill or even in the middle of the night.

Remote workers actually report having more time to create because they don’t feel pressured to knock around ideas in their head on a fixed schedule. You need to trust your team in order to pull this off.

Though the concept could be overwhelming for startups, new entrepreneurs could adopt a 3-2 hybrid workflow instead of a 2-3 schedule and measure the results. Your team will work three days in the office and two days at home.

It is an innovative corporate strategy because in the traditional corporate atmosphere, it’s a rare to have more freedom to create. But the rewards are many to adapt to a creative corporate strategy of this kind. It is worth the change, even if it seems weird for a while. Some hybrid workers may take advantage of this but, that can actually assist you in finding the right talent.

Add diversity to enhance creative corporate strategy

Now, this is like casting a TV show. In order to get the most optimal benefit from your team, they need to be diverse. This means different cultural backgrounds, distinct personalities and different philosophies that will complement each other creatively.

The president of Ariel Investments, Mellody Hobson, believes diversity is good for creativity and investments.

Please, avoid the mistake of hiring those that are just like you. Contrary to popular belief, they won’t double your revenue overnight. You aren’t in need of a clone to do that. You need of a diverse team. This spices corporate strategy of this type.

Welcome tribal disagreements and risk taking

Make sure you understand that because you have a diverse and highly creative team, you are going to have some disagreement when the natives get restless and an element of risk is in the tribe. But this is good for creative brand management. Tribal disagreement brings new ideas and risk taking opens new doors of opportunity.

If you can show them you embrace those two very important elements—you’re guaranteed a winning team for sure.

The Editorial Staff

The Editorial Staff at The Business Frontal is a team of writers dedicated to bringing seasoned news stories and how-to business articles to our readers and patrons to help maximize their entrepreneurial potentials.