Corporate earnings strategies: Learn from Fiksu’s success

Jul 03, 2015Nii Ashalley

In order to improve corporate earnings, you must first develop your skills within your niche and also specify your plan of action towards your target market.

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When you subtract total corporate expenses from profits made, the remaining amount is called corporate earnings. It’s also known as “revenue”. No business, especially a startup, can sustain itself for a longer period without steady and growing corporate earnings year after year. Today, we’ll talk about strategies that can help grow business earnings in a much sustainable way.

Experts recommend we should reduce business overhead expenses and save cash to boost earnings. Although expenses like marketing and advertising will still have to be carried out, you’ll have to develop strategies to improve customer reach so that you can generate a good return on investment yearly. Such a business savvy move will help maintain your business corporation’s right to exist.

Startup made $100m corporate earnings on $20m funding

There is an amazing story about a company called Fiksu. Fiksu provides technology solutions for mobile and brand marketing. The company made $100 million of revenue on just $20 million or fewer in funding.

According to Fiksu CEO Micah Adler, the company’s platform, which has a programmatic mobile demand, provides advanced optimization and mobile media inventory to over 800 clients, promoting over 2300 mobile apps. Data that is generated also have profiles of about 60% of global tablets and smartphones. This includes 3 billion app downloads and 3.5 trillion marketing events.

What does the success story of Fiksu tell us? It provides the three best insights on improving corporate earnings responsibly and sustainably.

The right business decisions will increase your corporate earnings.

Find a growing market

You must grow your brand and target market by researching into a growing market. Most corporate businesses are exploring digital media marketing and mobile marketing. It’s growing fast and will continue to grow large.

Studies show that mobile and mobile apps account for almost fifty-one percent of all digital media activities. Fiksu predicted that growth prospect and was fast enough to be a part of the opportunity.

There are other business opportunities and markets that are equally lucrative. Take time and research into those growing markets for a great payday.

Get the best hires to grow your corporate earnings

As an entrepreneur, you must be able to identify the best people, hire them, and involve them in business. Fiksu’s CEO reveals that hiring a great team was crucial in building his company.

"We ensure our workers have great intellectual potential but low self-pride with the right desire and attitude to work with others. Also, we adapt to openness, transparency, a flat organizational structure with no assigned offices or office politics."

Do what you do best

The biggest advantage of doing what you do best is that you can grow faster and penetrate the desired markets with less stress. Know your skills and try to be the best at them. The market recognizes you when you do more than just PR. Using your best skills well will build your business equity and get you recognition and money. So, if you want to increase corporate earnings, you’ll have to develop your skills well with relevancy in mind.

Fiksu’s niche is app building from the beginning. But, when the company shifted its focus from building just any app to building apps for mobile, the growth and earnings of the company plunged. Specificity in niche development is key to success!

It’s best to focus more on increasing sales without increasing the cost liabilities in the beginning. Build a long list of followers and loyal customers. Gain trust and reputation. And then you will see how your corporate earnings improve.

Nii Ashalley

Nii Ashalley is the inspirational voice at The Business Frontal. His uplifting quotes, dubbed "Ashalleyistics", have encouraged many entrepreneurs, start-ups and leaders to achieve their maximum potential. He is a seasoned counselor, a life and business coach and an author of many call to action business articles.